Branding strategies are extremely important, be it small-scale organizations or big corporate houses. Diligently framed branding campaign offers a competitive edge to an enterprise in the niche industry and helps secure an upper hand over the contemporaries while enhancing the visibility.It is however difficult to fathom the perfect strategy that will create the right impact and influence the target customers.But how to do that? One initiative is awards and rewards program wherein the business houses can present small gifts as a gesture of showing gratitude to their existing customers and client(s). The gesture of presenting gifts in corporate industry also augments the credibility quotient of a business house.Engraving the gifts with the name of the brand or its logo on can do wonders in optimising brand identity. These personalised gifts need not be a huge one but necessarily has to be a product that they can use.The more they’ll use it, the more they will connect with the brand.
The best way to market this idea is to focus on the right kind of promotional products, evaluate the cost and then adjust the budget to accommodate it. For corporate houses, some of the most popular items include personalised office stationeries, customised pens or key-rings, customised t-shirts, coffee mugs and crystal gifts and photo frames.
When to present these gifts to prospective clients?
The best time to distribute personalised gifts is during special events such as product launch or even during festivities. The gesture of presenting a gift on exclusive events or auspicious occasions leaves a positive impact on the recipient and this is the nascent step to structuring your brand identity. There are companies that distribute personalised stuff at various trade fairs and events as a part of their brand promotion strategy.
Building brand identities leveraging on the newly acquired clientele is not the only thing that corporate gifting does.The relationship with the existing customers can also be enhanced and strengthened by offering personalised gifts and mementos. Gifts that are etched with personalised messages strengthen the professional bonding and increase customer loyalty without even costing a fortune!
Personalised gifts for corporate members, partners and clients do not only pave a secure pathway for effective branding and advertising, it is also a tool that can foster the relationship with corporate affiliates and existing customers. While on one hand, personalised gifts for promotional products help in developing brand identity in the niche market, it also tend to strengthen the relationships of the business house with the existing client base or corporate dealers.